9 Things Your Parents Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel is a way to let potential customers learn more about your brand, discover solutions to their problems, and feel confident about buying from you. Content is best suited for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, bring in leads, and keep the readers interested. Gated content, such as templates and guides, also works well at this stage.

Awareness

At this point, consumers are aware that your brand exists. They are also aware of the solutions you provide. In this stage, content is meant to provide information and help prospects about the issues your solution addresses and what is content marketing makes it different from competitors.

Take note of the keywords your target audience is using to search online. Through keyword research, you can figure out which terms your customers are searching for that suggest the need for your product or service. These information can be used to build an editorial calendar and determine which content pieces should be specifically targeted to these terms.

As a bonus creating content for this stage of the funnel helps you build your brand's affinity with your customers. If your customers are more informed about your brand, they will trust you more in your ability solve their problems. This leads to higher conversion rates for newsletter signups and purchases, as well as clickthroughs on your website.

A well-planned and executed content strategy can also assist in closing the gap in conversion at this stage. For instance, if find that the vast majority of your content is targeted at awareness but not enough is pushing buyers toward the purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers, giving you the opportunity to showcase your customer care. This can include everything from retweeting good reviews to promoting special offers.

You can also utilize content that already exists to guide buyers through the funnel, like case studies or blog posts. If you write a blog post that explains the reasons why your product is superior to the competition's you can share it via social media and encourage your readers to sign up for your email list to get more information. You can also encourage a conversion at this stage by asking your audience to tag you in their social media posts after using your product. This will encourage other people to follow suit and help spread the word about your brand.

Inquiry

A good content marketing strategy should include the use of a variety of types of content to engage customers throughout the funnel. For instance the brand awareness campaigns could contain ads however, they should also feature blog posts and infographics that address common objections and concerns. This content could be further distributed via social media and email to increase organic traffic.

As consumers move through the process of considering, they begin looking for specific features in a product that will help them make a purchase decision. Frequently asked questions (FAQ) pages are a great content type for this stage. Use tools for keyword research such as Ubersuggest or search popular hashtags in your industry to discover the questions your readers are asking. Find answers to these questions and then add them to your content funnel map.

During this stage it is essential to present an unambiguous proposition that shows how your product or services can solve their problems and make them more cash. The content should also highlight your brand's uniqueness compared to your competition.

This is a relatively easy stage to measure, as consumers are making a choice whether they want to buy. Look at metrics like conversion rates, payment numbers and click-through rates to see whether your efforts are achieving.

As they move into the advocacy stage, they become loyal followers of your brand. They also share your content marketing for b2b because they feel so strongly about it. This is a highly effective way to grow your audience. You'll need to develop content strategy marketing that inspires people share it, instead of just focus on engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you an accurate picture of your influence.

Decision Making

They are looking for content during the decision-making phase that validates the purchase and describes how to make use of the product. At this point, they need to know that your product will solve their issue and will make their investment worthwhile. It is crucial to have high-quality content at this point, including product guides videos, case studies and customer stories of success. Your customers want to have questions answered and get answers from your support staff. Providing them with personalized emails and 24/7 customer support is an excellent method to please customers and encourage them to share their experiences with others.

At this stage, you're hoping that the customer will become a brand advocate and recommend your product to their colleagues and friends. In order to convert these advocates into raving supporters you'll have to provide them with useful information that will allow them to make the most of your product or service. This can be done by creating personalized newsletters, tutorial video as well as free trial offers and loyalty programs.

After your audience has converted from leads into paying customers It's time to concentrate on retention. The traditional funnel for content marketing models tend to view revenue as the conclusion of the process, however it's important to keep in mind that consumers continue to engage with brands after they have purchased. It is crucial to redefine funnels as a dynamic structure that includes revenue, not a static model.

The standard funnels for content marketing can be useful in creating your strategy however they do not take into account the complexity of the buyer's journey. Instead, reimagining the funnel as loop models can assist you in developing a more holistic and effective content marketing strategy. You can create content that is engaging your target audience and increases conversions by planning for each step of the journey. You can then use the data from these conversions to optimize your strategy and make sure that it's working. Are you ready to discover how this approach will benefit your company? Contact us today to request a free content marketing guidebook!

Retention

A content marketing funnel is a useful tool that can help companies plan their strategy, implement it, and measure its effectiveness. It can also provide insight into the gaps in their strategy for content that need to be filled. If a company has a lot of content that is geared towards generating awareness and interest but very few pieces aimed at middle of funnel, it should create content for this stage.

One of the best content marketing agency ways to gauge how targeted your content is to utilize tools such as Ahrefs to determine the average time spent on page and bounce rate of each piece. The higher these numbers are, the more effective your content.

After you've put together content to be the top of your funnel for marketing content It's crucial to keep it current and relevant. This will ensure that your audience remains interested and engaged in your brand and its products or services. This can be done by creating new content which is focused on key words, addresses questions that your audience is likely to look for, and provides the latest information regarding your business or product.

When your target audience enters MOFU the audience will be looking for more information about your products or services, as well as solutions to their problems. In this moment, it's important to build trust by offering honest reviews and demonstrating the value.

In the final phase of your funnel for marketing content, your audience will decide if or not to purchase. This is typically done via gated content that requires an email address or other method of registration to access. The content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

While customer retention largely falls to your sales and support teams, you can still influence your customers' journeys with your brand by generating content that delights them throughout the entire content marketing content strategy funnel. This can include useful resources, behind the scenes information, and special offers that only your customers have access to. If you can create a sense of loyalty with your audience they'll become authentic advocates for your product and naturally help reduce the time it takes to sell your product.