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This is especially helpful for ecommerce websites.<br><br>SEMRush's tool for analyzing backlinks, in addition to its features for conducting competitive research, enables you to locate high-quality links from your competition. This is an essential part of any link-building strategy, as Google puts a lot of importance on the quality of your backlinks. The Backlink Analyzer can help you discover these links that are valuable and discover ways to earn them yourself. It can also be used to create a disavow list for toxic links which may be damaging your site's reputation.<br><br>The SEMRush website has a clean and easy-to-use user interface. The menu on the left allows you to access the functionality on the right. It's easy to use, even by users with no knowledge of SEO. It comes with many free features including an analysis of the gap between keywords that allows you to know what topics your competitors cover, but you don't. 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It allows you to compare terms by popularity, which is helpful in deciding which ones to use for your marketing campaign.<br><br>SpyFu<br><br>SpyFu is, as the name suggests, is focused on spying and providing useful information about competitors' domains and keywords strategies. While many of the best SEO tools specialise in this field, SpyFu stands out for its user-friendly interface and extensive data suite. SpyFu comes with a variety of features including competitor analysis as well as keyword research. It also includes PPC research, backlinks, and PPC research. The tool is perfect for businesses in competitive industries or for agencies who want to bring their clients to the top of the search results pages.<br><br>SpyFu's keyword analysis feature is one of its most valuable features. It provides you with deep research into the keywords that drive the most traffic for your competitors. 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The backlink analysis tool may be used to identify and eliminate spam links from a domain, and it can even help you find duplicate content that could harm your site's rank. It's also a moderately priced option for a fully integrated tool that is fully-featured. Its user-friendly interface as well as its intuitive experience make it easy to navigate.