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This involves publishing great content that is relevant to your target audience. This will allow you to establish your expertise and build a positive brand image for your business.<br><br>Outreach is another way to gain backlinks. Ask other people in your field for links to your content. This will help you become an expert in your field, and also increase your visibility on Google.<br><br>Certain strategies are more challenging than others, and you'll need to be careful which ones work best for your business. You should stay clear of purchasing links from link farms, as this is against Google's guidelines. This can be detrimental to your SEO.<br><br>An agency might employ social media marketing or pay-per-click advertising to boost their client's visibility on Google and other search engines. 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